Travelers no longer just search — they ask. Roomrouter gets your property cited and recommended by ChatGPT, Gemini & Perplexity — the assistants planning today's trips — so you win the booking before search even happens.
They'll ask an AI assistant where to stay — and book whatever it recommends. If your property isn't in that answer, you're invisible. Roomrouter makes you the answer.
Built for the new world of AI answers — Roomrouter makes you the property assistants recommend, and keeps you visible in search along the way. Purpose-built for hospitality.
See exactly when and how ChatGPT, Gemini, Perplexity and Google AI Overviews mention your property — and your competitors. Track share-of-voice across thousands of traveler prompts and watch your citations climb week over week.
The same content and structured data that earns AI citations keeps you ranking for the searches that still drive revenue — room types, amenities and your own brand terms.
When an AI names your hotel, does it link to your own site or hand the booking to an OTA? Roomrouter tracks every link in the answer, so you know exactly where you stand against Booking.com, Expedia and the rest — and can steer guests direct.
Auto-generated, AI-readable schema — rooms, rates, reviews, amenities, FAQs — so engines understand and trust your property enough to cite it.
Generate destination guides, room pages and FAQs that read beautifully for guests and parse perfectly for AI — in your brand voice, at scale.
Each assistant reads the web differently. Roomrouter optimizes the signals each one trusts — then tracks your placement across all of them from a single dashboard.
Audit my AI visibilityPlug in your site and listings. Roomrouter scans your visibility across every major AI engine — and search — then scores exactly where you're losing guests.
We deploy structured data, fix technical gaps and ship AI-ready content — guided pages, FAQs and schema engines actually trust and quote.
Watch rankings and AI citations climb in real time. Get prioritized actions every week and report direct-booking impact to your team.
"Within one quarter we went from invisible to the hotel ChatGPT names first for our city. Direct bookings are up 41%."
"Finally a tool that speaks hospitality, not generic marketing. The AI tracking alone paid for itself."
"We cut our OTA commissions by steering guests to our own site. Roomrouter made us discoverable everywhere."
Every plan includes AI visibility tracking, search tooling and a dedicated hospitality strategist. No long contracts.
GEO is the discipline of optimizing your hotel's presence so AI assistants — ChatGPT, Gemini, Perplexity, Google AI Overviews — cite and recommend you when travelers ask where to stay. It's the successor to SEO for the age of answers.
Agencies optimize for blue links. Roomrouter is software-led and built only for hospitality — covering classic search and AI answers, with tracking that proves your share-of-voice across every engine, not just keyword rankings.
Most properties see measurable AI-citation and ranking movement within 30–60 days. Because visibility compounds, the biggest gains land across your first two quarters.
Yes. Roomrouter layers on top of any website, booking engine or channel manager. We optimize discovery and send guests to whatever booking flow you already use — no migration required.
Absolutely. The Portfolio plan handles unlimited properties with multi-brand and multi-region rollups, so corporate teams see the whole picture while each property gets local optimization.
Claim your free visibility audit and see exactly where you stand across AI assistants — and search — today. No commitment.
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